Defining the objectives of an SMS marketing campaign

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For a successful SMS marketing campaign, it is essential to define a precise objective. Whether you want to promote a product, build customer loyalty, prospect or optimize customer relations, this step is essential. It allows you to guide your communication strategy.

2/ Database segmentation and targeting
Segmenting your database is a key element for targeted and relevant communication. This is even more important if you send bulk SMS.

Divide your database into multiple groups based on criteria, such as:

Keep in mind that your database must be updated regularly. This allows you Phone Number List to guarantee a high deliverability rate. By updating your customer file, you can for example remove NPAI (unassigned telephone numbers).

If you do not have an up-to-date file or if your recipients' numbers are old or poorly segmented, SMS Envoi offers you a database rental service. These comply with GDPR regulations. We provide you with opt-in telephone numbers, i.e. these contacts have explicitly given their consent to receive marketing communications.

3/ Writing the SMS
To make an impression, your message must be concise and impactful. With only 160 characters available, every word counts. Work on the tone and content of the message by adapting to the target.

       

You have the option to send rich SMS messages . These contain a link that redirects, for example, to a landing page or your e-commerce website. This gives you the opportunity to provide more information, without being limited to 160 characters. You can also integrate multimedia content.

4/ Personalization of your SMS message
By personalizing your message, you create a relationship of proximity and trust between your company and the recipient, even when sending mass SMS messages. It's a way to stand out from the competition.

To personalize your text message, you can address your customer using their first and last name.

5/ Planning the sending of your SMS campaign
Schedule your SMS campaigns to be sent automatically, taking into account optimal days and times to maximize engagement.

According to French law, sending commercial SMS is prohibited between 8pm and 8am, as well as on Sundays and public holidays all day long. All you have to do is choose the date and time to send your communications.

6/ Analysis of results for an optimal marketing strategy
By analyzing statistics, you can measure the effectiveness of your SMS campaign. You benefit from key indicators, such as the opening rate, the click rate, the conversion rate, the number of sending failures, incorrect phone numbers, etc.

With this data, you have valuable information on the behavior of recipients. You can then create SMS campaigns that are even more tailored to your customers.

SMS Sending solutions for your SMS campaigns
With SMS Envoi, launching your professional SMS campaign is done in just a few clicks. We have developed tools with advanced features to allow you to broadcast your messages easily and quickly. Register on our platform to create your mobile marketing campaign .