Zero Click Schemes in Desktop Users

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Actions that change the URL but keep the user on Google, such as moving from the main SERP to the Images, News, or Shopping tabs, or clicking a carousel card or related searches. It is important to note that the keyword in the search URL does not change in this scenario.
Google Keyword Change (= Zero Click)
In this case, the next action is a Google elenco telefonico polonia search, but with a different keyword. This can be a situation where a user didn't find the answer and decided to refine the query further, or found an answer in a Featured Snippet , for example. This can, of course, be the click on Google's keyword suggestion. This action is a zero-click situation, but we've grouped it separately to check the numbers in more detail.
Other Zero Clicks
Includes all other zero clicks within the two minutes. This is essentially the percentage left after subtracting all the clicks from the previous four groups.
These groups were distributed as follows in our sample:

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Google Search CTR Distribution by Desktop Users in Semrush Sample / Semrush Zero-Click Study
Here we see a significant refinement of keywords. If we combine the number of clicks on Google with the number of keyword changes, we see that almost 30% of people refine or broaden their searches in some way. We also see that organic clicks still dominate user behavior.



Query filtering seems to be a very underrated aspect of the user journey. The way people search is heavily influenced by their ability to not only refine their query through the search bar itself, but also by using the various features of Google's SERP.

While there has been much discussion about zero-click searches , the data suggests that query refinement should be a key part of the SEO conversation. After all, 27.6% of searches undergo some form of query refinement, but only 25% of searches do not result in a click.