TikTok But that doesn

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Mean it’s worth completely ignoring! Pinterest can be a serious game-changer for your brand. To understand why your brand should be marketing using it, you first must understand who uses Pinterest and why – the demographics of the platform. Let’s go over some major points you need to know about Pinterest demographics for social media marketing. Who uses Pinterest? You may associate Pinterest with middle-aged moms looking to find that perfect “Live, Laugh, Love” or “It’s Wine O’Clock” decorative sign – and you wouldn’t be wrong. But just like how TikTok is used by kinds of demographics (not just dancing teenagers) for various reasons.


Pinterest appeals to people of all ages! In fact, it may surprise you to know that the medium age of the average Pinterest user is 40! The most active age group of users on the app is the 50-64 demographic, with users who are 30-49 following Phone Number List closely behind them. Gen Z – the generation whose attention everyone is trying to capture in social media marketing – is also engaging with Pinterest more than ever before, and their user numbers on the site are predicted to increase in tandem with Pinterest’s growth over the coming years. In 2022, Gen Z Pinterest users are almost 21 million strong and that’s anticipated to become as high as 26 million by 2025! The people who use Pinterest the most are overwhelmingly women at nearly .\





with men at about 15% (as of January 2022), while data on non-binary users is fairly non-existent thus far. Much like Gen Z’s usage, though, men’s usage of Pinterest is growing steadily year over year at nearly 50%. Talk about an untapped market! Americans lead the charge in monthly active users on Pinterest by a huge majority. Germany, France, the UK, Canada, and Italy are all countries whose Pinterest usage is not nearly as close to the US’s, but are, again, expected to increase year over year. If you’re interested in marketing to an international audience, Pinterest is certainly worth checking out! Why do people use Pinterest? As we’re sure you’re aware, Pinterest is the platform to find home decor ideas, DIY projects, and various other listicles for things you didn’t know warranted a full top ten listicle. But do you know why people use Pinterest to