With a preestablished calendar it will be much easier

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Define the objectives of your Content Marketing Be clear about what you want to achieve, what are your objectives If you are a technology company, click here for a personalized content plan. Do you want to generate traffic on the web Capture leads Close sales There are probably several objectives. You must be very clear about what you want to achieve when generating content and promoting it. According to the CMI For  and  of BB companies surveyed, their objective is the generation of new leads and increasing awareness, respectively, followed by engagement, lead nurturing and closing sales. Remember that the objectives must be aligned with your overall marketing strategy. . Define your buyer persona You probably have different customer profiles or buyer personas .


It is important that you address them when you choose the topics, formats and even the A Complete List Of Unit Mobile Number List tone of the content. Consider your buyer persona and the Buyer Journey in all phases of content generation. It is important to optimize SEO content for your Google searches. Always keep in mind who you are addressing, what they need and what they expect from you. This way you will have the necessary empathy to really tell what they expect and provide value. . Establish an editorial and promotional calendar Plan the publication of content with an editorial calendar. Establish the times, previously plan the topics to be discussed and the formats. to relate the contents to the strategy. Marketing automation tools, like HubSpot, allow you to have templates to make it easier.





Use all possible channels , promote the content on your website, take the opportunity to send an Email to your contacts and synchronize this calendar with your social media publications. What better material to promote on your social networks . Determine the type of content to use in your strategy Try to offer variety to your audience and enrich your content offering with formats suitable for each segment and each channel. Try different formats to make your content more attractive Blog posts Ideal for attracting new visits to your website. Discover the best Marketing blogs . Ebooks Perfect to complement a blogpost with more information and the perfect excuse to capture leads by getting users to register. Infographics Very visual and easy to assimilate content. You can always adapt a blogpost to an infographic and tell things in a different way.