Have adopted omnichannel as the

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Direction of our development. The holistic approach means that each element of the system supports each other: physical meeting places, remote meeting place, website, application combined with websites, competences of our employees and the entire logistics network. What solutions can support e-commerce in this sense of omnichannel Almost all of them For example, the creation of additional physical locations of Goods Collection Points encourages customers to shop online while having the option of picking up their purchases close to their


home. The remote planning service and the possibility of remote contact with our employee can also encourage you to finalize your purchases online, and finally new functionalities of our application, e.g.  KREATIVE, thanks to which customers can "try on" the furniture Saudi Arabia WhatsApp Number in the scanned interior, which can also influence online shopping . It is important that each element of the system cooperates with each other in such a way that customers have access to our offer whenever and however they want. Małgorzata Bochenek - Director of Business Development and Digitization,  Retail in Poland . *The Ingka Group, formerly known as the  Group, is the largest  franchisee. It manages nearly  stores in  countries around the world. The name Ingka comes from the name of the founder of  - Ingvar Kamprad. Creation fatigue,





or how not to sabotage your own advertising How often do you feel that advertising is following you all the time and does not give you peace of mind When you go on your social media every day, do you feel like you see the same thing Unfortunately, this phenomenon is something that currently affects us in our everyday lives. Multichannel, lack of optimization of advertising creations and target groups are just a few of the many factors causing this mechanism to occur. This may not only result in declining conversion results, but also effectively discourage the customer from your brand. So how can we check whether we are sabotaging our own advertising or whether our SEM agency cares about the frequency of advertising display Find out in the article below. What is advertising fatigue Advertising fatigue is a phenomenon in which viewers, consumers or recipients become bored or indifferent to repetitive advertising content.