Final Thoughts Extensions are a fantastic way to improve your ad performance...

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Adwords message extension example Instead asking a prospect in need to navigate to your website or In informational campaigns, you should use them for their intended purpose: to respond to questions via text message. But when it comes to high-intent, high value keywords and/or branded keywords, get your prospects on the phone. To ensure that you don’t squander the opportunities presented by message extensions, make sure you implement scheduling that reflects your business hours: you’re a hard worker, but everybody’s gotta sleep sometime! .3: Daily Callout Extensions While price and message extensions are relatively new and their use is less widespread, callout extensions are a staple of most every Google Ads account.

If you’re not familiar with them, here’s what they look like in the wild: adwords Benin WhatsApp Number callout extension example new balance As you can see, their use is straightforward: to provide quick-hits of supporting information about your business, product, or service. Many advertisers implement them at the account level and use them generally. This is totally fine. Additional SERP real estate and useful information is better than an ETA flying solo. But since when was Google Ads about anything but granularity? Instead of using broad, sweeping callout extensions that speak about your business in general terms, try implementing a daily rotation.






Check this out: improve ctr by creating daily callout extensions By simply adding the day of the week to their booking-related callout extensions, this hotel saw CTRs jump almost an entire percentage point. If you’re a plumber looking to book more jobs, why not try adding the day of the week (or simply rotating different callout extensions daily) and seeing how it impacts ad performance? Even an ecommerce advertiser can use this technique: if you know your products ship within two days, on Tuesdays run a callout extension that says, “Get Your Widget By Thursday.” The only thing people love more than free stuff are immediacy and personalization: why not give ‘em both.