This is one of the main uses that we want to highlight.

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Ent fronts. Choose a market to enter Companies and startups analyze market opportunities to take advantage of an unsolved need or improve an existing solution. To do this, it is necessary to analyze which “jobs” have many people trying to solve them and few companies offering solutions. CONTENT RECOMMENDED BY THE EDITOR: After all, what is a startup? Meet the most successful Mexican startups of the moment Take a look at the startup scene in Colombia Lean Startup: a valuable methodology for corporate growth Decide what product to create The Jobs to be Done methodology is intrinsically linked to innovation. And, when innovating, companies launch products that do not yet have a history in the market, without knowing what the impact will be. The JTBD method reduces the risks involved in innovation and creates

products that are in high demand by the public. Develop a more efficient product Chinese Australia Phone Number List Remember the McDonald's example? The result of the process was the creation of a thicker and more nutritious milkshake. Therefore, the JTBD methodology also serves to observe the uses made of the product and identify points of improvement to create a better customer experience . Improve the purchasing process Jobs to be Done can also help improve the shopping experience. McDonald's, for example, needed to offer a streamlined purchasing process since consumers couldn't be late for work. By identifying the “work that needed to b





e done,” they discovered a point to refine in the purchasing process. ADVERTISEMENT Create a more efficient marketing approach This is one of the main uses that we want to highlight. Many companies focus on reporting the product features that make it stand out in the market, right? However, that is not what the consumer wants to know. Therefore, by focusing on customer needs with JTBD, marketing also changes perspective: it must tell the story of how the product solves the consumer's job. That's also basically what we do in content marketing . Instead of emphasizing that the product is good for this or that, we seek to show in the content what value it provides when helping the consumer in some situation in their lif