But what about the so-called fast food

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Snackable content is no longer just a buzzword, but a format worth relying on. I will show you using numerous best practice examples that you can not only optimize your social media marketing with snack content, but also push your content marketing content. Seven tips for easy implementation are waiting for you! Dog on the couch with popcorn Why should you rely on snackable content? The topic of snackable content hasn't just been on the radar of online marketers since this year, but images, graphics, short videos and new formats such as podcast teasers are currently becoming more and more present at conferences and on the web, especially in social media marketing.

Thomas Hutter recently predicted the future of bite-sized pieces of content Special Data as “highly in demand in 2018” . of online marketing? Is snackable content only – as is often claimed – in the social media sector or can other content formats also benefit from the small snacks? I investigated these questions and can now reveal: In my understanding, snackable content is neither unhealthy nor pure entertainment. On the contrary: if used in a targeted manner, you can generate added value, bring traffic to your site, increase your brand awareness and, above all, one thing: satisfy your users' cravings and thirst for knowledge and make them want more.



However, you should generally keep in mind that prepared snacks are not necessarily about content with little content, but rather the focus here is on compressibility and quick consumption. What is snackable content? The term “snackable content” originally comes from English and is (un)officially considered the fast food of online marketing. The buzzword generally refers to easily consumable content that can usually be quickly shared via social networks. The small pieces of content bring traffic, offer entertainment value and/or are of informative use to the user.