The question that arises is therefore

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Nurture your prospects, transform them into customers; Build customer loyalty by offering them relevant and, above all, personalized content. Learn from your data to meet their needs and, why not, anticipate them. Service companies: how to implement an inbound marketing strategy? You are now aware of the benefits of inbound marketing. how to implement a relevant strategy to boost the performance of your service company? Your digital transformation cannot leave any room to chance.

Thus, an SMO strategy consists of using social networks to Phone Number Data optimize the traffic of its site and its online reputation in general. SMO is a complementary strategy to SEO (natural referencing) and SEA (paid referencing). In turn, a good SMO strategy helps improve the popularity of a website and therefore its positioning on search engine results pages. CTA-LB-inbound-marketing Difference between SEO & SMO It is first important to clearly differentiate between these two acronyms which, even if they have the same goal, both require a specific approach and tools.




SEO (for Search Engine Optimization) is the strategy to implement to optimize the referencing of sites, and therefore their ranking, in search engine results. This involves different techniques, starting with tags, keywords and technical optimization of the site. Many SEO tools such as Ubersuggest , Ahrefs, or Ranxplorer allow you to obtain a rough estimate of the cost per click on a keyword . By having an idea of ​​the average cost per click, you should be able to determine whether or not this keyword will provide you with a return on investment.