marketing budget and ensure they are creating bottom-of content

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Their content, businesses can better invest their resources and target multiple platforms and audiences. This approach also has SEO benefits, allowing businesses to adapt their keyword strategies and stay relevant (to learn more about this, check out our content repurposing guide ). As we can see (and as we have already discussed), the use of how-to guides has also increased. Arguably this is because of their flexibility; They are able to address both ToFu and the middle of the funnel (MoFu), thus meeting the needs of the audience, but they also allow them to exploit the broader trend of consumers who prefer educational content over traditional advertising .

Therefore, it is a very effective way to attract and Cambodia WhatsApp Number Data nurture potential leads, as well as attract organic traffic. How do businesses measure their success? Businesses have adopted a number of metrics to measure their success, which can be seen below. img-semblog img-semblog Unsurprisingly, these metrics are strongly linked to the goals discussed in the previous section, with long-term, SEO-driven, organic traffic being more important to businesses than sessions or page views. Also note that return on investment is also gaining importance. Indeed, businesses want their content investments to translate directly into revenue.



In recent years, it has been particularly difficult to measure , but it is an increasingly crucial step for businesses who want to get the most out of their -the-funnel (BoFu) source of conversions. How much do businesses spend on content? Given this renewed focus on ROI, it's interesting to see how much companies are spending on their content marketing efforts. img-semblog img-semblog The most visible change is in budget expectations, with businesses spending more on their content marketing efforts due to increased competition.