This will also allow you to find possible

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Choose your platforms Investigate which social platforms are most related to your target audience and the type of content that is consumed on them. Establish the most relevant ones and focus on them. Remember that more is not necessarily better. Source: mediaclick.es . Identify your keywords Use keyword tools to find those terms that your target audience uses when searching for information related to your business. Use them to optimize your content and place them in titles, descriptions, excerpts, urls and hashtags. . Create your content strategy Define what type of content you are going to share on the platforms you chose.


Keep in mind that these are the cornerstone of a good social selling HT Lists strategy, so they should focus on providing valuable information that helps your audience make better decisions; which in the long run will favor your image and increase your credibility. Design your own content, but don't be afraid to share content from other trusted sources. When you do, always accompany your publication with a personal appreciation. . Relate Social selling is not only about showing yourself as an expert, but also about establishing conversations. Pay attention to what your contacts publish, like them, comment and chat with them. Always answer the questions they have to ask you.





Listen Pay attention to what your contacts say and identify their needs and interests. On the other hand, you can use social listening tools as simple as Google Alerts, which allow you to monitor what is being said about your industry, company or competitors on the Internet. This will also allow you to find possible contacts. . Measure your impact Do it periodically based on your goals. To do this, you must establish some indicators that allow you to make the measurement. These will vary if what you want to measure are sales, number of referrals, conversions, etc.