How to generate more engagement on Instagram for companies

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When we talk about engagement, in general terms it is about the ability that you have through your business or brand to establish valuable and lasting relationships with your consumers. Engagement focuses on making your customers feel a very high level of commitment and loyalty to your company. To build that engagement, you undoubtedly have to know the habits and interests of your customers, so it will be much easier to implement strategies to strengthen that bond, which can occur in any of the channels where you have a presence, whether offline or on social networks.

Therefore, when we talk about what engagement on Instagram is, we can define it without further complications: it is the way in which you show yourself on that social network, the treatment you provide, your content, the CU Leads quality of your products, your brand language and all the level of interaction you maintain with users. Therefore, a communication strategy that puts engagement on Instagram first is one that not only looks at the number of followers an account has, but also at the power it has to promote participation and interest with comments, questions and other resources that generate loyal customers.



How to measure engagement on Instagram? To have the opportunity to enhance this resource, it is necessary to know how to measure engagement on Instagram. You must have the following data mapped in your business account: Scope Probably one of the main goals you want to achieve with your social media account is visibility. One of the main data to measure engagement on Instagram is the reach of the publications, that number of users who saw the publication. ¿Why is it so important? Because only then can we know the effectiveness with which the information you want to share is being disseminated.