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More likes! More comments! More responses! More reposts! This is what all marketers and SMM-specialists want. There is never much indoctility on social media. But it can be managed by improving many factors. The quality of content, the frequency of publications is all clear, but does much depend on the length of the post? Let's figure it out.
Do you write too much? Or maybe too little, on the contrary? You'll find out now.
Let’s start with Facebook.
Short Facebook posts usually get shopify website design more likes, comments and reposts. People love when the authors write suconceredly and on the case. Perhaps this is due to the Western mentality, Facebook is still represented by most of the Europeans and Americans.
In 2016, BuzzSumo analyzed more than 800 million posts on Facebook. As a result, they found that the records are shorter than 50 characters have high inclusions. According to a study by Jeff Bullas for posts shorter than 80 characters, the involvement rate is 66% higher. Are there any rational explanations? Well, in addition to the relunation of people to read huge tons of text and digest a lot of information ... For example, a long text of Facebook cuts, so the user has to click “Read more”. This small additional action reduces the involvement rate.
In addition, the longer the text, the more difficult it is to perceive and process it. People don’t like to think, no matter how bad it sounds. Seriously, you are traveling in transport, sitting at home in the evening, in a word, resting or morally tuulted in front of the matter. Do you often want to brains at this moment? It is rare. Therefore, content that does not require additional work will attract more audience interest.
In each Facebook advertising post must contain three elements: title, basic text and description.
Having analyzed 37 259 paid posts, AdEspresso found that the effectiveness of the ad is increased if:
The title consists of 5 words;
The main text (in front of a photo or video) - of 14 words;
Description (under the title) - of 18 words.
So, let’s sum up: brevity is the key to success.
Now on to Twitter.
In 2017, Twitter doubled the text limits, which simplified communication on the platform. Previously, people had to limit themselves to 140 characters and the company felt that if this restriction is slightly weakened, people are more willing to share their thoughts.
Yes, the text on Twitter has expanded. But this does not mean that people are interested in long records.
According to Buddy Media, for advertising and for organic posts, in shorter than 100 characters, engagement is 17% higher. And all because short tweets are easier to read and it is interesting to share.
It turns out that the brevity on Twitter also paints any post. “The best hashtags consist of one word or even a few letters,” writes Vanessa Doctor of Hashtags.org. “Twitter experts recommend not to use keywords longer than 6 characters.”
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發表於 2024-11-10 13:28:33